Building on the success of previous exhibitions of the British artists Henry Moore, Damien Hirst and Grayson Perry in Novi Sad, Women tailored to society?  celebrates work by both Serbian and British women artists. The exhibition showed work from the British Council Collection by contemporary British artists such as Sarah Lucas, Tracy Emin and Rachel Whiteread with 19th and 20th century Serbian artists from the Gallery of Matica Srpska’s collection such as Katarina Ivanović, Nadežda Petrović and Ljubica Cuca Sokić. By doing this the exhibition creates a dialogue that questions the (re)presentations of women and their role in society both in the past and today. 

Although collections of the British Council and Gallery of Matica are sporadically, chronologically and thematically different, their connection shows how many museum collections are unlimited spaces for research and new interpretations. Through joint exhibitions, works of art can be seen from a new perspective and show their second, perhaps neglected quality and value.

The following artists were exhibited in Novi Sad: Abigail Lane, Ana Bešlić, Anthea Hamilton, Camilla Løw, Celia Hempton, Clare Strand, Danica Jovanović, Đorđe Jovanović, Elizabeth Price, Gillian Wearing,  Helen Chadwick, Ivan Tabaković, Ivanka Adamović Dunđerski, Katarina Ivanović, Laura Aldridge, Lubaina Himid, Ljubica Cuca Sokić, Madame Yevonde, Milan Konjović, Marko Zavišić, Nadežda Petrović, Petar Dobrović, Rachel Whiteread, Sava Petrović, Sarah Lucas, Sava Šumanović, Tracy Emin, Zlata Markova Baranji, Zora Petrović.